The Capture Score: what AI is worth to you, in dirhams ↗
Open State

The AI adoption platform for UAE business

Know what AI is worth to you. In dirhams.

Open State prices what AI would return to your business from your own volumes, hands you the plan to capture it, and connects you to vetted independent engineers when something needs building. We employ none of them. The score is the receipt.

$

Built bythe team behind Heffl/RSM alumni/Dubai, UAE
Playbook liveProfessional services
Playbook liveLogistics
Playbook liveRetail & F&B
Playbook liveReal estate
Playbook liveTrading
Healthcare
Financial services
Construction
Education
Government suppliers

Capture. The money AI is leaving on your table, and the plan to take it.

Fig.1
The Open State dashboard: available value, captured value and the Capture Score

01The two numbers

What AI is worth to your business per year, and how much you already capture. The Capture Score is one division: captured over available.

Get your number
  1. 1.1Priced from your own volumes and salaries, in three minutes
  2. 1.2A 140-person trader: AED 443,800 available, AED 185,800 captured, score 42
  3. 1.3No jargon anywhere. Money, use cases, and what is in the way
Fig.2
The formula behind every number, opened on screen

02Every number opens

No estimates and no black box. Every figure is volume times minutes times your loaded cost times a conservative automation share.

See the maths
  1. 2.1520 quotes x 45 min x AED 0.80/min x 40% x 12 = AED 89,900 a year
  2. 2.2We never guess your revenue. We price your repetitive work
  3. 2.3Correct an input and everything recomputes
Fig.3
The opportunity register, ranked by first-year value

03The register

Your plan, ranked by money. Built from research-backed playbooks for your industry, not generic advice.

See a sample register
  1. 3.1The exact software for each item, with its weaknesses printed
  2. 3.2Blockers in plain sentences: needs training first, needs your data sorted
  3. 3.3Mark an item live and watch the score move
Fig.4
How did you get AED 89,900 for quote automation?
From your own numbers. You issue 520 quotes a month at about 45 minutes each, your loaded cost is AED 0.80 a minute, and 40% of that work is automatable on conservative evidence. Over twelve months that is AED 89,900. Change any input and I will re-price it.
Sources: register item 1 · your volumes, Aug 2026

04Ori, grounded

The operator inside the product. It knows your numbers, your register and the tool database, and it shows its sources.

Ask Ori
  1. 4.1Ask how any number was worked out and it quotes the formula
  2. 4.2Names the weaknesses of every tool it recommends
  3. 4.3Drafts the business case and the engineer brief
“Open State put a dirham number on AI in front of our board, with the working shown. Then an engineer from their marketplace built our invoice flow in five weeks. The score moved and nobody argues with it.”
CFO
Chief Financial Officer
Trading company, Dubai
“The first honest answer we got about which AI tools would not work for us.”
COO
Chief Operating Officer
Retail group, UAE

Build. A marketplace of vetted independent engineers. We employ none of them.

Most of your register you can do yourself with the implementation guides. For the items that need building, one click sends a ready-made brief to engineers we have vetted. We run the transaction, take 15%, and the engagement is not finished when the hours run out. It is finished when the score moves.

Fig.5The engineer marketplace: vetted profiles and live request timelines

The brief writes itself

The platform already knows the use case, your systems, your volumes and the success measure. Engineers receive scoped, budgeted, qualified briefs, not vague job posts.

Pre-scoped · pre-budgeted

Vetted, not employed

Independent engineers and studios list themselves. Every profile passed a portfolio review, a reference build and an interview. Their payroll, never ours.

Zero engineers on our payroll

Done means the score moved

Open State runs the contract, milestones and payment, and takes 15% of the engagement. It closes when the item is live, the team is trained and your Capture Score has risen.

15% of the build · that is all
Fig.6PRICEBUILDCAPTUREREGISTER$ openstate price$ openstate build 01$ score 42 -> 62$ openstate register

Every build makes the next plan sharper.

What broke, what it really cost, what it returned: evidence from every routed build flows back into the playbooks and the tool database. The next company starts from what the last one proved. Software rivals never get that data. Services rivals never compound it.

Get your number

Tools. We rate business software so you do not have to guess.

Tool Repository

The software and AI that runs UAE business, rated: real pricing, a blunt verdict, what each tool is bad at, and a step-by-step implementation guide. Vendors will not publish this. We do, because we sell none of them.

159
tools
17
categories
Monthly
reviewed
ExploreBy sectorBy verdictRecently reviewed
HefflADOPT

Heffl

Runs leads, quotes, projects and invoicing for UAE service and trading firms in one system, with an AI assistant on top.

Weak: Smaller integration ecosystem than Zoho or HubSpot

CRM & salesRev. 2026-08
AdCreative.ai (Appier)AVOID

AdCreative.ai

Generates ad creative variations and banners with AI scoring for expected performance.

Weak: Output quality is template-grade; strong brands will not ship it

Marketing & contentRev. 2026-08
AhrefsCAVEATS

Ahrefs

SEO toolset with the strongest backlink index, for link research, keyword analysis and site audits.

Weak: Credit system on Lite and Standard plans punishes daily use

Marketing & contentRev. 2026-08
AircallCAVEATS

Aircall

Cloud phone system for sales and support teams, with call routing, recording and CRM logging.

Weak: UAE local numbers require paperwork and are not guaranteed; check before you commit

CommunicationRev. 2026-08
AirtableADOPT

Airtable

Spreadsheet-database hybrid for tracking anything structured, from inventory to projects to CRM, with AI fields and app building on top.

Weak: Per-seat pricing punishes wide rollouts. Viewers add up

Data & analyticsRev. 2026-08
ApolloCAVEATS

Apollo.io

A B2B contact database plus outreach engine for finding prospects and running email and call sequences.

Weak: UAE mobile number coverage is patchy; verify before calling

CRM & salesRev. 2026-08
AppFolioAVOID

AppFolio

US property management platform with accounting, leasing and AI leasing assistant for residential portfolios.

Weak: Serves US property managers only and will not onboard UAE companies

Real estateRev. 2026-08
AttioCAVEATS

Attio

A modern, data-model-first CRM that builds itself from your email and calendar activity.

Weak: No native WhatsApp channel, which hurts in the UAE

CRM & salesRev. 2026-08
AvalaraWAIT

Avalara

Global tax compliance automation covering tax calculation, returns and e-invoicing across many jurisdictions.

Weak: Overkill and overpriced for a UAE-only SME with 5 percent VAT

Finance & accountingRev. 2026-08
BayzatADOPT

Bayzat

UAE-built HR platform combining payroll with WPS, health insurance administration and employee self-service.

Weak: The insurance brokerage tie is the business model; expect renewal pressure

HR & recruitingRev. 2026-08
BILL HoldingsAVOID

BILL

Accounts payable and receivable automation with approval workflows and payments, built around US banking rails.

Weak: Built for US entities on ACH rails; a UAE company cannot pay local suppliers with it

Finance & accountingRev. 2026-08
BrevoADOPT

Brevo

Email and multichannel marketing priced on sending volume rather than list size, with WhatsApp campaign support.

Weak: Template editor and reporting feel a step behind Klaviyo

Marketing & contentRev. 2026-08
RealPageWAIT

Buildium

Property management software for small residential portfolios with accounting, maintenance and owner portals.

Weak: Payments, tenant screening and listing syndication all assume the US

Real estateRev. 2026-08
CalendlyADOPT

Calendly

Lets prospects and clients book meetings from a link, with routing, reminders and calendar sync.

Weak: Per-seat cost adds up for large teams doing little scheduling

CRM & salesRev. 2026-08
CallRailWAIT

CallRail

Call tracking that attributes phone leads to the ads and pages that produced them.

Weak: Built for North America; UAE local tracking numbers are not properly supported

Marketing & contentRev. 2026-08
CanopyWAIT

Canopy

Practice management for accounting firms with client portal, document management and US tax resolution tools.

Weak: Its differentiators are IRS transcripts and US tax resolution, which are worthless in the UAE

Professional servicesRev. 2026-08
CanvaADOPT

Canva

Design tool that lets non-designers produce social posts, presentations, brochures and ads from templates, with AI generation built in.

Weak: Output looks like Canva. Your competitors use the same templates

Marketing & contentRev. 2026-08
WiseTech GlobalCAVEATS

CargoWise

The industry-standard operating system for freight forwarders, covering forwarding, customs, warehousing and accounting in one database.

Weak: Steep learning curve, staff need weeks of certified training before they are productive

Operations & logisticsRev. 2026-08
OpenAIADOPT

ChatGPT Business

Gives every employee a general AI assistant for writing, analysis, research and routine desk work, with admin controls and data excluded from training.

Weak: US data hosting only. No UAE or GCC residency option

General AI assistantRev. 2026-08
Cin7CAVEATS

Cin7

Inventory and order management across multiple sales channels, warehouses and 3PLs, sitting between small tools and full ERP.

Weak: Support quality complaints are persistent in user communities, plan to be self-sufficient

Operations & logisticsRev. 2026-08
CircuitADOPT

Circuit for Teams

Route planning, driver app and proof of delivery for small delivery teams at a price a small business can pay.

Weak: Optimisation is basic compared with Routific or Locus

Operations & logisticsRev. 2026-08
AnthropicADOPT

Claude

AI assistant that is strongest at long documents, careful writing and coding, with Team and Enterprise plans for company rollout.

Weak: Weaker brand recognition, so staff default to ChatGPT

General AI assistantRev. 2026-08
ClayWAIT

Clay

A spreadsheet-style enrichment platform that chains data providers and AI to build and personalise prospect lists.

Weak: Credit pricing is opaque and spend climbs fast

CRM & salesRev. 2026-08
ClearCAVEATS

ClearTax

Tax technology platform providing e-invoicing compliance middleware, positioned for the UAE mandate landing July 2027.

Weak: UAE service provider accreditation and final technical specs are still settling; buying early buys uncertainty

Finance & accountingRev. 2026-08

Plans. A software subscription, and a cut only when we route a build.

No services. No engineers on our payroll.
Free
AED 0

Your two numbers, your Capture Score, and your first three register items. Priced from your own volumes, no card, no call.

The number, for nothing
Get your number
Platform
AED 799

Starter, per month. Growth at AED 2,499. The full register with formulas, the tool database with implementation guides, Ori, and the board one-pager.

Cancel any time
Start on Platform
Builds
15%

Of engagement value when you route a build through the marketplace, typically AED 40k to 250k. Vetted independent engineers; done means the score moved.

No build, no fee
Request engineers

Dubai, UAE

Start with your number. It costs nothing.

Three minutes of questions, priced from your own volumes. You will see what AI is worth to you, what you already capture, and your first three moves before you speak to anyone. Engineers are one click away if you ever want them.

AVAI444K
CAPT186K
SCOR42%
PEER12%
TOOL159
TAKE15%